What They Buy
Most boaters are good candidates for any upscale activity offerings, says Brian Manning, list manager, Direct Media. They're ideal for offers of clothing, travel, outdoor, recreation and sports publications, apparel, catalogs, and credit cards.
And according to Info-Link's Ellis, insurance companies are starting to tap this profitable marketplace, taking advantage of their numerous assets to insure. "If you have a boat, you probably have a job," affirms Ellis. "If you have a job, you probably have a house, car, etc. These are assets to insure. These people also are attractive credit card candidates."
List Services, for example, recommends its Cruising World and Sailing World subscriber lists for high ticket, credit card, fund-raising, travel, and boating and sailing offers.