Blues Legend #BBKing vs. #The(Blue)Dress — How to Go Viral
4. Think About Persuasion. "You don't want to focus on your best friends," Gaffney says. "Because your best friends are sort of redundant. … So you actually want to step out of your circle. But too far out and you're going to get people that are going to recoil from whatever you're trying to sell them."
What else should marketers know?
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