New Arrival: Blue Sky Factory Integrates Return Path's Technology
Baltimore-based Blue Sky Factory Inc. (www.blueskyfactory.com), an e-mail marketing service provider, has integrated New York-based Return Path's (www.returnpath.net) Sender Score e-mail deliverability and monitoring technology within its e-mail marketing application Publicaster. As such, Blue Sky Factory clients now have access to an advanced collection of robust tools designed to optimize deliverability and enhance campaign return.
The partnership also appoints Blue Sky Factory as a certified reseller of Return Path, a white-listing service that reduces filtering risk and increases delivery rates at more than 600 million e-mail inboxes. Sender Score Certified is the only e-mail whitelist with deep consumer and corporate market coverage, including top universities and Fortune 500 companies.
Publicaster is a proprietary, subscriber-based technology that allows users to deploy, manage and track e-mail marketing campaigns. Blue Sky Factory offers Publicaster to both self-service and full-service users.