Nuts & Bolts - Social Media: Blank Page Blogging Secrets
As any writer can attest, a blank page has a way of staring back at the viewer. If that viewer's a marketer who wants to begin blogging, it's even more than that: It's a blank blog of virtually unlimited pages and possibilities.
Blogging has become important to many marketers. Engaging with consumers keeps their messages in the email inbox, mentioned on social media and ranking high in organic search results. That's why so many are writing about their passions in a way that reaches interested audiences.
Bloggers Charlie White and John Biggs know how to do just that. So they've provided tips in their book, "Bloggers Boot Camp." In the chapter, "Hello, World," the authors suggest how to launch a blog. Here are a few takeaways:
• Use the bio to define yourself. "If you've decided on a niche topic, you need to define the characteristics that make you the best person for that job. Why are you the best yarn blogger out there?"
• Create five posts before launching, many of which should be timeless. The first post should introduce the audience to the blog and contain what it's about, who you are, what you'll be talking about and how often, why the reader should bother returning, and something fun about you— relating to the blog.
• Be welcoming to enthusiasts who may not have a lot of technical knowledge about the subject. "Your goal is to offer the reader a window into a specialized world that is, at once, simple and complex."
Then do what marketers do best—get the word out about the blog.