Black Friday 2019 Cheat Sheet — What Retailers Are Letting Leak
Every year, I put together a short list of Black Friday blogs and newsletters that link to leaked ads and sale fliers ahead of the holiday season. I send this list to clients, friends, and family. The Black Friday blogs and newsletters cover both retailers and e-commerce merchants.
This year, Black Friday is on Nov. 29. The annual shopping frenzy on the day after Thanksgiving used to be the kickoff of the holiday buying season, when retailers offered deep discounts to coax cash and credit cards from shopper’s hands. It’s now a month-long celebration of capitalism, that starts early and includes Giving Tuesday, Green Day, Cyber Monday, Cyber Week, Early Bird Specials, and Doorbuster Sales.
This year, the period from Thanksgiving to Christmas is shorter than normal. Thanksgiving 2019 is on Thursday, Nov. 28. So that leaves just 27 days of shopping before Christmas, or less than a full month. Compare that with Holiday 2018, when Thanksgiving was on Nov. 22, nearly one week earlier.
The shorter shopping season for Holiday 2019 means that retailers are getting an earlier start. The list of Black Friday websites is short, but the content big. At the middle of October, there are already lots of linked lists, ads, fliers, catalogs, and articles. For example, Amazon and others have already posted their holiday toy lists.
Interested in how products get on Amazon’s list?
Amazon sells Holiday Toy List sponsorships for as much as $2 million, according to Bloomberg. The more sponsors pay, the more products they can nominate for the list, and the more prominently their products will be featured on the website.
Below are six Black Friday websites with plenty of shopping links. Let the shopping frenzy begin:
This is one of the oldest Black Friday websites, and a favorite of mine. You can sign-up for the BFADS.net mailing list to receive links to leaked Black Friday ads, alerts, breaking news, and deals.
This is a free portal for all shoppers, as a resource for everything related to Black Friday, Holiday Shopping, etc. You can sign up for the email list, so that you don’t miss any of the content.
BlackFriday.com is a Ziff Davis property. It is reader-supported, which means that when readers buy through links, the website may earn an affiliate commission. It is how many online link sites cover their costs.
This is a personal shopping site that allows readers to create lists, see competitor price comparisons, user comments and similar, related products.
This site is a source for Black Friday Deals and information. The website is updated daily with upcoming sales so that readers can plan out all of their stops and buys.
Passion for Savings is a shoppers’ bargain site that adds previews of 2019 Black Friday Ads as soon as they are leaked. It adds new stores as they become available.
Think holidays are too commercial? Then you may be interested in Giving Tuesday, which occurs this year on Dec. 3. Giving Tuesday, the Tuesday after Thanksgiving in the U.S., is a global day of reflection and giving, driven by social media and digital outreach. It helps to kick off the year-end charitable season, when many people complete their holiday and end-of-year charitable contributions. Want to learn more about Giving Tuesday, and events in your area for that day? Follow the link.
Related story: 5 Tips to Get Emotional During the Holidays, Drive Sales