Big Data: Cheap MIPS and Bot Marketing
My message to Big Bro: Spend time snooping on me and you'll be bored out of your gourd. I'm a great cure for insomnia.
Using Big Data for Marketing and Sales Is Preposterous.
The new fad grabbing CEOs and the media by their egos: Big Data. With Cheap TxTIPs available, secret spiders and bots are scraping all possible online interaction for wisps of information to add to the electronic dossiers maintained on all of us. In their craze to discover the inner person, the surveillance dudes are tracking our musings and gossip on Facebook, Google searches and all the other online ephemera of our lives.
A World of Bots Tracking You and Bots Trying to Sell you
I was a victim of this idiocy and wrote about it.
- I went on the Zappos site to look shoes, whereupon Zappos chased my ass all over the Internet, with Zappos ads popping up on every site I visited.
- When Peggy and I went to Europe, Zappos turned me over to Zalando shoes who chased me into Switzerland, France and Germany. Showing me endless pictures of shoes—men's and women's—with no offer, which was stupid and creepy.
- When I was the victim of a home invasion I looked into LifeLock and did not like what I found, so I abandoned the shopping cart. Suddenly LifeLock was advertising on every website I visited.
The Snoop Lady
This past October in the back corner of the Direct Marketing Association exhibit hall in Chicago, I met an oh-so-earnest lady who proudly touted her system of going deep into everyone's life online, warehousing the data and storing relevant copy. Using Big Data, her bots would spit out offers to the victims of her peep-hole-in-the-shower surveillance system.
What the CEOs, techies and bots do not reckon with is the 800-pound gorilla: WHEN.