As a digital marketer, you will continue to hear about Big Data and the many products of the ecosystem that have popped up around it. Expect more predictive analytics, more third-party platforms that process data, and more job descriptions that involve data analysis.
Remember, Big Data is there to help you and your organization to produce better products, make more profit and create a better relationship with your customers. It is much more than simply having access to information. We are starting to see the beginning of a trend where Big Data analysts are in constant demand and this demand will probably not wane any time soon.
Big Data is and will continue to be critical to the growth and success of businesses. It will also become less expensive and time-intensive to solve some of the problems that only the very top companies are able to address right now. What will set successes apart from the failures will be what data companies focused on and how they apply the findings. When the collecting and processing of Big Data grows even across organizations, the true value will be in the analysis and application of the learning.