E-commerce sales as a percentage of all retail sales have doubled during the past six years, according to the U.S. Census Bureau. So it makes sense that those marketers would love to know the best time of day to offer what deals and who will be viewing them. To that end, Couponbox analyzed its data and created an infographic to provide those answers to marketers.
“How Americans Actually Shop Online” contains information such as, “Americans typically shop more with their smartphones in the afternoon.”
This information Couponbox released on Tuesday coincides with this interesting statistic eBay Enterprise announced on Monday about millions of orders it processed in 2015: “E-commerce sales fulfilled by stores reached $515 million — a 62 percent increase from 2014 — attributed to consumers embracing a seamless shopping season.”
Speaking of sharing proprietary data, Couponbox’s infographic reflects its Google Analytics results between July 1 and Sept. 30, 2015.
Here are the insights for marketers from the Couponbox infographic:
- Desktops dominate from 4 a.m. to noon, flipping to mobile phones from noon to 10 p.m. Between 3 and 5 p.m., smartphone shopping spikes.
- “The weekend is the most popular time to do online shopping,” says Couponbox.
- Coupon users remain consistent in percentages throughout the day, but women use coupons about 20 percent more of the time.
- “Older generations prefer to shop earlier in the day than younger generations,” reads the infographic. These generations also prefer desktops, with younger generations and women preferring smartphones.
How will marketers use this information?
Please respond in the comments section below.
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