'Best Ideas' for Fund Raising by Phone (1,368 words)
TESTING IS KEY
Another twist on the fund raiser-phone connection is the program set up by DialAmerica through which it sells magazine subscriptions and renewals over the phone and donates a portion—12.5 percent—to a non-profit organization, explains Phil Saulus, vice president of sponsor relations.
Whatever approach you take, Twardowski says that when a program first goes up, "we recommend that the organization comes into town and listens to the calls to be able to see firsthand how it is working. The beauty of this is, we can make changes on the fly if something's not clicking."
And listen carefully to what donors say. It's important to capture information in the database about how they've been contacted and the outcomes. This provides valuable ammunition for future campaigns.