Best Buy's Diamond as Big as the Ritz
- Suddenly Best Buy would really know its customers. It could rate them, know how and where to spend promotional money, find the ideal locations in which to open new stores, and create imaginative store displays based on knowledge of what the locals like to buy rather using a formula dreamed up by headquarters.
- In short, Best Buy would be sitting atop a proprietary marketing diamond as big as the Ritz.
- And this vast treasure trove of actionable information would cost a fraction of what Best Buy spent on studio d and Escape—its crunchy little retail baubles that bear only a tangential relationship to its core business model.
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