Bernhart Associates’ Q2 Emloyment Survey Released: Marketers to Slow Pace of New Hiring
According to the Direct Marketing Association (DMA), in 2010, marketers—commercial and nonprofit—spent $153.3 billion on direct marketing, which accounted for 54.2% of all advertising expenditures in the United States. Measured against total U.S. sales, these ad expenditures generated approximately $1.8 trillion in incremental sales. In 2010, direct marketing accounted for 8.3% of total U.S. gross domestic product. Also, in 2010 there were 1.4 million direct marketing employees in the U.S. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million U.S. jobs.
Results of past surveys can be found in the DMA’s annual Statistical Fact Book and on Bernhart Associates Executive Search, LLC’s website.
Companies interested in participating in the Bernhart Associates’ Quarterly Digital and Direct Marketing Employment Report should send an email to email@example.com with “Opt-In” in the subject line, or they can sign up directly on the front page of the digital and direct marketing recruiting firm’s website.