An email campaign from a company selling a honey substitute provides 2 good reasons to order.
Mailer Name: Bee Free Honee
Date Emailed: July 18, 2017
Bee Free Honee is an apple-based alternative to honey made from apples, lemon juice, and cane sugar. Founded in 2012, it received lots of exposure and sales increases after being featured (and funded) on ABC’s Shark Tank.
With this email, Bee Free wants to make sure its customers don’t miss the 20% discount it’s offering for their loyalty. After putting the offer in the subject line, the email places it top and center of its body with a lot of copy.
“This is an Exclusive, Limited Time offer reserved for our most loyal consumers,” it says. It provides a response code, and then spells out some terms and conditions. But there is no call to action button immediately after that.
Instead, the customer has to scroll or swipe downward, past a recipe that was also briefly mentioned in the subject line.
Two mouthwatering photos appear. The first shows cherries in a skillet, while the second shows the finished Honee, Thyme & Sweet Cherry Glazed Brie. Next is the recipe, which calls for grilling the brie, then topping it with the cherries and the honee glaze.
Finally, a button that clicks through to the website lets the customer begin their shopping.
Two additional items are near the bottom of the email. One reminds the customer of Bee Free’s support for pollinators. For every jar sold, the company donates 10 cents to nonprofits “focused on finding solutions to their decline.” More information about the problem can be found on the website, linked to the image appearing.
The other item shows the original Bee Free product. It links to a different page on the site that sells several different sampler collections.
Content that is valuable to your audience also reinforces their loyalty.