Silverpop Acquires Demand Management Company Vtrenz
“Vtrenz is excited about the opportunity to join with Silverpop to help further define and grow the online relationship marketplace,” said Will Schnabel, newly-named vice president and general manager of Silverpop’s Vtrenz operation. He had previously served as president and CEO of Vtrenz. “The intuitive yet powerful solution now available as the result of combining the strengths of these two firms provides marketers with the ability to initiate more campaigns, generate more qualified prospects and ultimately deliver the highest possible return-on-investment for their companies.”
Vtrenz has been recently cited in both a Forrester Research report and a Wall Street Journal article for its participation in the emergent demand management industry. The company was founded in 1999 and is headquartered in Fargo, N.D. Its employees will join Silverpop’s team, providing a Midwestern locale to Atlanta-based Silverpop, which also has offices in London, England and throughout the United States. No terms of the acquisition will be disclosed.
About Vtrenz, Inc.
Vtrenz, a Silverpop Company, is the leading provider of on-demand marketing automation solutions, and empowers organizations of all sizes to generate demand for their products and services, close more sales and measure the impact of their marketing activities. Vtrenz’ integrated marketing automation platform allows marketers to create, execute and automate multi-channel marketing campaigns, score and route qualified leads to sales professionals and analyze marketing results through robust campaign analytics. Customers have access to additional services including world-class support, guidance from experienced marketing consultants, and live online training classes. For additional information about Vtrenz, go to http://www.vtrenz.com.
Silverpop is a leading provider of permission-based email marketing solutions, strategy and services, with offices throughout the United States and in the United Kingdom. For the last three years in a row, Silverpop has been given one of the highest scores in its category in JupiterResearch’s annual analysis of ESPs. In fact, Silverpop is the only company that has consistently appeared as one of the top five enterprise-oriented ESPs each of the last four years. Best practices and white papers are available at http://www.silverpop.com.