Become a List "E-seller"
The frantic call comes at 4:45 p.m., just as you're getting ready to call it a day. It's your client. "I need more names to meet my mail volume," he announces. "Now!"
"No problem," you reply confidently as you log on to your online list Web site.
No, you don't have to call a list manager or wait for a fax. You don't need to pull out all the stops to get a list overnighted on disk to your lettershop. You simply grab counts based on the target audience profile, submit a list order and e-mail a link so he can download the file. In seconds, your client has names. "Wow! Thanks," he says.
Next, you run some queries on more lists you think would be ideal for his campaign. Play out a few "what-if" scenarios with unlimited instant counts. Your very-impressed client likes your recommendations, but wants you to put him on hold until next week. So you save your count query for future reference.
You just earned a nice profit and still clocked out at 5 p.m. Plus, you're a hero in your client's eyes.
Lettershops, ad agencies, list brokers, sales lead providers and anyone else in direct mail services can align with an online list count and order Web site to supplement core business revenue. If ordering lists off-line already is part of your service offering, chances are you view it as a headache. But online access to data takes the pain out of the list-acquisition process. You have 24/7 access to lists and counts. There's no wait for a list manager to return your call or look up counts. There's no mail piece approval either. You can execute orders any time. And in most cases, you automatically can suppress past orders for future mailings.