Be Like The Beatles and Have a Booming Business
Yes, when it comes to The Beatles I'm a huge nerd. And yes, that's probably because I think The Beatles are still relevant in a way that will never go away. I've always felt that no matter what point in your life you are in, a Beatles song has answers to many of life's questions.
So what happens when you have questions regarding your business? Yes, The Beatles have an answer for that too. A new book by Richard Courtney and George Cassidy, set to be released in March, "Come Together: The Business Wisdom of The Beatles" offers just that.
Here are a few tips "Come Together" offers:
Image and Branding
Is your business unique? Is it set apart from your competitors? What set the early Beatles apart from other bands (other than an awesome product) was their iconic mop-top haircuts. Make sure you have a distinct visual identity, like The Beatles with their hair, and like Elvis' dance moves before them.
The boys also knew how to have fun and enjoy the ride. When they first arrived in America, this is what happened at the press conference:
Q: Are you going to get haircuts while you're here?
George Harrison: I just had one yesterday.
Q: Aren't you afraid of what the American Barbers Association is going to think of you?
Ringo Starr: Well, we run quicker than the English ones, we'll have a go here, you know.
Like The Beatles did, be sure to keep your image and brand fun and exciting.
The Beatles didn't come up with their haircuts on their own. Their good friend from their Hamburg days, Astrid Kirchher, came up with the style for her then-boyfriend Klaus Voormann, which was then adopted by the lads from Liverpool. The takeaway here is don't try and do everything yourself. Some of the best ideas can come from outside sources.
Related story: Beatles Could Deliver Smash Hit For Retailers