Denny's Zinger: Be Careful What You Wish For
On Nov. 24, 2014 I came across a big puff piece in The Wall Street Journal (2.4 million circulation):
Made in America, From Sheep to Shelf: Zady's Feel-Good Sweater
Online Retailer Makes Imperial Sheep Ranch, Other Suppliers The Focus of Socially Conscious Marketing
It is the saga of Maxine Bedat and Soraya Darabi who started a business where everything is made in America—from raw materials to finished goods.
I showed Peggy. "Let's support them," Peggy said. "Make one of those sweaters my Christmas present."
I went to Zady's website and ordered a medium.
Peggy loves it.
I decided to order Zady sweaters as presents for my step-brother and his wife who are coming for Christmas.
Zady was sold out of just about everything in sizes medium and large.
From Zady's Google+ post:
"The Zady team is blown away. Wall Street Journal today published a homepage story about our brand, our movement: Zady's sweaters launched last week, right..." Nov 24, 2014
The Zady Ladies: All Over My Inbox Like a Cheap Suit
Every day during the run-up to Christmas, my Yahoo inbox got one—and sometimes two—emails from Zady.
Yeah, but they're sold out!
These people have gone from "socially conscious" marketers to pain in the ass.
I called off the dogs.
Takeaway to Consider
- Be careful what you wish for.
- When sold out, it's no longer business as usual.
Denny's new book is WRITE EVERYTHING RIGHT!
Reading it with delight and admiration at its scope and relevance. I think your observation about the best line... "seek medical advice," is absolutely hilarious and spot on. —Stan Fineman
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