I’m a young guy (25) that has been launching little businesses since I in 10th grade. Along the way, I came to realize that marketing (actually Direct Marketing) is probably the most important skill I can hone and perfect to raise my chances of success in any business endeavor I participate in. Along the way, I think I’ve come to realize that within Direct Marketing, the skill that I should study the most is Copywriting. Now I have two questions for you…
#1. Do you think that copywriting (especially long form sales letter copy) should be one of my top priorities and focuses in my study? I currently allocate 2 hours per day to the study of marketing. I split this time up between reading, analyzing sales letters, and this does not include the 10 hours a week of audio that I listen to. I also manage to read about 2 to 3 books per week, or a total of about 700 pages. There is so much to learn, I’m somewhat overwhelmed, and would value your input highly, as I’m sure a man of your experience and wisdom could offer some great advice.
Here’s my last question for you… Just like you are aware of the person that marketed to kids the best, perhaps you are aware of a person that is a master at writing copy that sell to women. In the course of doing business, I have come to realize, that most of the products I sell, are bought by women. With that in mind, are there are any resources you recommend for me to really be able to figure out what the sales triggers are when writing copy to women? Should I not even bother? Should I outsource my copywriting to a woman copywriter, with the assumption that a man will never quite be able to talk on their level?