If you collected bad direct mail rather than concentrating on good direct mail, you would need a warehouse in no time. Save the good stuff—the stuff that keeps working and working. This is marketing gold!
I have been an avid reader of your newsletters and it’s high time I thank you for crafting such content that is both meaningful and refreshing. So many “direct marketing” newsletters make it to my inbox, but yours is the only one that I anticipate and read the second it shows up. The worst are the “internet marketing” emails (and publications) that all seem to run on the premise that a) direct to consumer marketing was just invented, and b) statistics and analytics are the yellow brick road to success and profits.
General Questions about Copywriting
I would like to say that I have been receiving your email newsletter for quite some time now, and when I get your newsletter, I immediately drop whatever I am doing, and read it. I have found that you offer some great advice. I also find myself agreeing with many of your opinions, which says to me we think alike in many ways. I first came to learn about you, quite some time back, when I become a serious student of direct marketing. It seemed like your name came up over and over in my studies. I have read two of your books, and I am now reading and studying your sales letter book. I have found that your style of writing is exactly the type of style I aspire to emulate. I’ve come to the conclusion, that there is probably no other person in this world with more experience than you, when it comes to direct mail. With that in mind, I’d like to ask for your advice…