NOTE: Denny personally responds to all e-mail correspondences (unless the e-mail address is somehow missing).
Readers Respond to “Eminent Domains: Is Yours One?” published July 25, 2006.
Love your newsletter, and it is a big part of inspiring me to think differently about everything, and to observe and pay attention to the obvious. I just came across a new phone service, but maybe it is not so new in your world, and I think it will be an interesting thing for you to get perspective on. Most people under age 30 are so electronic savvy, and the amp’d mobile is the phone they have been waiting for. I am 46 and thinking I should jump on the bandwagon so I do not miss out. Visit www.ampdmobile.com. I have no affiliation with this service or product, for some reason, I thought of you writing about it. That is so I can check myself and see why I am pulled toward this product??? Good Web site also, in reference to your article from yesterday. Keep on writing …
Hey Denny, here’s a way to remember your password EVERY time, and not use the same one over and over. If you usually use “1234” for a password... you break it up with the first 4 letters of the vendor in the middle. Example: For your Chase banking account: 12CHAS34. For your Barnes&Nobles account: 12BARN34. For your Nordstrom account: 12NORD34. See? Easy! And you can adjust it however you want, perhaps the entire first word (12chase34). Have a great day!
I’m a few years away from working with any catalogers on a regular basis, but when I was, one of the most productive cells for any cataloger was [another] catalog packed with an order. The in-pack catalog ran neck and neck with past 3-month buyers for response rates. Now, for some folks, it might seem counter-intuitive that someone who just ordered and received merchandise would need a catalog and want to order again, but order they did. Today, almost every Internet retailer I do business with puts nothing in the shipments they send me except a packing list. No “Thank you for ordering with us.” No “Here’s an incentive to order again.” No “Here’s 20 new products you might not know we carry.” I get a box, my stuff, a packing list, and dunnage. And they don’t even use their own medium to keep in touch. I can’t think of ever getting an email after a purchase that acknowledges what I just bought, and offers additional products that might be good add-ons. Amazon does something like this with their “People who bought this also bought these” technology. It really wouldn’t be very difficult to program something like this. Junk mail is mail sent to someone who isn’t in the market for what you’re selling. If it’s appropriate to what someone needs or wants, then it’s not junk; it’s great marketing. That same holds true for email, send offers that correspond to what I want or need (or just purchased), then stand back and watch the orders flow in. I’m stunned at how few of today’s marketers don’t have a clue about the lessons their forebears learned about selling from a distance. Keep up the good work.