Strategically, our guys are up a tree. The Russians and Chinese are old hands at trading land for advantage and waiting until their enemy is overextended. Only a map pin moving Pentagon politician armchair general could fail to see that. Notice, NO REAL COMBAT flag officer is EVER heard from. Powell has been marginalized and silenced.
Considering virtually ALL of our front line troops and even our reserves are located in this single untenable situation; Iraq has to be the equivalent of betting both our house and car on a single roll of the dice in a crooked casino! IMHOP we will be damn lucky to get out of this one without catastrophic losses. Shades of Lyndon Johnson—why are all the idiot wannabee generals from Texas?
General Direct Marketing Question
If the list is 40% of the equation, how do you determine the right list? Are there questions you ask the list supplier? Our customer base is very diversified. Business professionals from all industries and backgrounds. Real estate agents, loan brokers, insurance agents, attorneys, doctors, just about every profession. Any help would be greatly appreciated. Many thanks.
It’s imperative to go back to the original sources of the name. Where did this name come from? What was the mailing package that brought the person in? What was the offer? Premium? Price of the product or service?
In the list business, the promotional effort that got the person on the list—the thing that caused that person to respond—is more important than the product or service the person bought.
Does your package look anything like this or is it a polar opposite in terms of price, offer, design and copy approach?
Finally, I hate touting my own books, but Don Jackson’s and my “2,239 Tested Secrets for Direct Marketing Success” devotes nearly 20,000 words to lists written by some of the greatest names in the business. Among them: Andrew Harwin, Brian Kurtz, Annette Brodsky, Don Chilcutt, Jerry Gould, Bob Foehl, Mike Manzari, Dick Benson, Mal McCluskey, Fran Green, Paul Goldberg, Rose Harper and others.