Access is what marketing and advertising is all about. For once, I agree with your main point. My problem has always been too much access by those to whom I have no access. Local peers have long since given up protecting their marketing plans from “media researchers,” but I recall great pains by Holiday Inn executives to secure Holiday Press from peering eyes. My own early attempts at protecting marketing graphics at MediaGraphics caused many fruitless hours in court rooms and legal offices. In my case, being branded as a maverick also deep-sixed my chances to establish the local graphics company I set out to have: locals had loads of fun pulling me in on “reviews,” then buying somewhere else or just selling the idea. I’ve nevertheless remained faithful to paying clients. Despite federal laws to the contrary, if they buy a promotion from me, it’s theirs. Problem is, they don’t want me to sell anything similar to somebody else. Although by the time I pick up another client, the concept has been overused all over the country and is no longer very productive. It’s been fun, though cheating in business has become so pervasive, America’s conscience has degraded along with our image throughout the world. Hope I’m not getting too old to fight on.
“War is a high-stakes game. Worldwide passions can be inflamed by scoop-happy reporters more interested in getting the news out rather than getting it right.” Great piece. You might like to alter your archive copy to read something like: War is a high-stakes game. Worldwide passions can be inflamed by scoop-happy reporters more interested in getting credit for a news item rather than getting it right. Are reporters motivated by being the first with a story or serving the readers with the best info possible? Love your columns.