Bauschwhacked! The Anatomy of a Recall
- Because of being part of the corporate bureaucracy, such a puppet must use "we," "us" and "our."
- Only the CEO can use "I," "me," and "my."
- Playing the delay game can be devastating. For example, what would have happened had Zarella said early in the crisis: "I have ordered the recall of ReNu with MoistureLoc from around the world, and it will not be reintroduced until I am absolutely certain it will never cause a problem." Instead, he dithered and the stock took a beating, as did Bausch & Lomb's reputation.
- Employees who lie in their résumés should probably be fired.
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