Bauschwhacked! The Anatomy of a Recall
Why consumers are wary of 'we,' 'us' and 'our'
May 18, 2006: Vol. 2, Issue No. 39
IN THE NEWS
Health Concerns Prompt Recall of Contact Cleaner
ROCHESTER, N.Y. — Bausch & Lomb Inc. has permanently withdrawn a new-formula contact lens cleaner viewed as the "potential root cause" of an outbreak of fungal eye infections. Its stock, hit hard recently, rose Monday nearly 13 percent.
—Ben Dobbin, The Associated Press, May 16, 2006
Americans love to tinker with their God-given flesh cases. Facelifts, hair transplants, electrolysis, liposuction and tattoos are some of the procedures that are undergone by those who want to look younger, more hairy, less hairy, thinner or like objets d'art.
To improve her vision, my neighbor had laser eye surgery. I cringe at the idea of tampering with one's eyes. Even seeing people insert and remove contact lenses gives me the creeps.
If you want to terrify a consumer, suggest that blindness could be the result of a common, everyday procedure such as wearing contact lenses.
Bausch & Lomb, in business for 153 years, is learning this lesson the hard way.
Here is how the Florida law firm of Searcy Denney Scarola Barnhart & Shipley leads off its Web site to announce its class action business against Bausch & Lomb:
Bausch & Lomb ReNu Recall. Fusarium Keratitis Class Action Lawsuit a Special Alert to Contact-Lens Wearers:
Your eyes could be in Danger. Bausch & Lomb ReNu with MoistureLoc Linked to Fusarium Keratitis.
The eye is the window to the soul, says an old proverb.
At Searcy Denney Scarola Barnhart & Shipley , we don't know whether or not that's true.
What we do know is this: there are few things more painful or more dangerous than eye infections. And we are outraged that innocent victims are facing cornea scarring or blindness at the hands of a contact lens solution manufacturer, despite repeated warnings from the FDA.