Ballantine Produces Seeded Postcard Project for New Hope Natural Media
The Ballantine Corporation’s June 2007 issue of their Sample of the Month newsletter featured New Hope Natural Media’s postcard made with handmade paper containing organic flower seeds. Ballantine’s newsletter is a monthly online publication that showcases direct mail campaigns they produce for clients with samples, strategies and results.
The June issue talks about how after the resounding success of New Hope’s Natural Products Expo West 2007 tradeshow, they wanted to go beyond just saying thank you to the individuals who participated in the event by giving them a little something extra. They wanted to give them an experience.
When the idea came up of printing thank you cards on seeded paper that could grow flowers, New Hope called Ballantine and Ballantine found exactly what they were looking for. Ballantine even gave New Hope the option to choose the kinds of organic seeds that would be embedded in the handmade paper.
To read this newsletter in full, including a sample image of the seeded postcard, please visit:
Ballantine is a direct mail services company established in 1966 and family-owned, three generations deep. They provide everything from start to finish including creative, list, printing and mailing. They also offer their clients variable data print and personal URL’s. All clients benefit from a strong combination of quality printing, competitive pricing and knowledgeable project support.
New Hope Natural Media is the leading multimedia resource and information provider for the healthy products industry with print, in-person/event, and e-business products and services. New Hope publishes The Natural Foods Merchandiser, Nutrition Business Journal, Delicious Living and Functional Foods & Nutraceuticals. New Hope also produces trade shows and conferences, including two of largest natural and organic products trade shows in the world: Natural Products Expo West and Natural Products Expo East.