Search: Walking Google's Highwire
With search engines emphasizing their visual resources, consider using an image sitemap to better index your images. This will improve organic search and help provide a more balanced overall program.
To play the game right, it is increasingly essential that you look for new ways to leverage the strengths of PPC and SEO. If you are looking for the best way to balance these essential marketing tactics, you must look at them holistically and leverage both programs off each other.
Amanda G. Watlington, PhD, owns Charlestown, Mass.-based search and marketing communications consultancy Searching for Profit. Reach her at firstname.lastname@example.org.