Back to School: A Look at the Nation's Top Marketing Program
For parents with children in grades K-12, back to school means lightening the wallet. The National Retail Federation is already predicting 2016 to be one of the most expensive back-to-school shopping seasons in the last 10 years (second only to 2012). The average family is expected to spend $673.57 on apparel, supplies, and electronics. This represents a seven percent increase from 2015, despite sluggish overall growth in the US economy. Still, 700 bucks pales in comparison to what others face during back-to-school season: college tuition.
But to those who choose to pursue higher education in business and marketing, despair not! While tuition rates have skyrocketed in recent years, there are still programs that offer top tier education with healthy job placement and salary figures to boot. Marketing graduates and those looking for a career change alike can find value for their many dollars. US News and World Report recently pointed to Northwestern’s Kellogg School of Management as the nation’s top educational institution for aspiring marketers.
Among the likes of Penn, Harvard, Stanford, and Columbia, what makes Northwestern’s program stand out from the crowd?
Angela Lee, Professor and Chair of the Marketing Department at Kellogg School of Management explains, “As a renowned leader in marketing, Kellogg prides itself on promoting excellence amongst its students and faculty. Armed with a breadth of skill sets from a variety of disciplines, faculty members apply an innovative, research-based approach to developing new ideas and inspiring the next generation of marketing leaders.”
Marketing Was Born Here
That next generation will be born from an outstanding academic pedigree. Northwestern has long been a center of marketing excellence. In 1903, on the very heels of the industrial revolution, Northwestern’s Walter Scott wrote The Theory of Advertising, in which he pioneered the study of psychology as it relates to product promotion. In 1922, Fred Clark’s Principles of Marketing laid the groundwork for marketing as a business discipline unto itself. Since that time, many more well-known and highly-regarded marketing scholars have called Northwestern home.
Most marketing students probably recognize the name Philip Kotler. Dr. Kotler joined Northwestern in 1962, and is still teaching today at the age of 85. His ubiquitous Marketing Management, now in its 15th edition, is used by professors around the world. In 2005, the Financial Times ranked Dr. Kotler the number four most influential business guru of all time, behind Peter Drucker, Bill Gates, and Jack Welch.