3. Repetition Always Helps, Except When It Doesn’t. In an article published on Tuesday by AllVoices, Steve Genco says relevance is the key. “Quite a bit of research in the neuromarketing field has now confirmed that when we filter out distractions, like ads we're not interested in, we tend afterwards to dislike everything about them a little bit more, including the product or brand being advertised,” he says. “So striving for attention and failing to achieve it does come at a cost, one that marketers may not be aware of.”
Repetition of the wrong concept can also lead consumers astray. A Forbes.com post from Thursday illustrates this:
In your head, say the following word five times, then answer the question below as fast as possible.
What do cows drink?
How many of you said milk?
4. Actual Need. Some consumers have babies. It happens. “A 2011 USDA report states that middle income families will spend between $12,400 and $14.300 yearly on their children,” Avrick Direct tells Target Marketing via email in February 2015. “Now, multiply this figure by the approximately 4 million births in the U.S. every year. The total amount spent on new babies annually is staggering.”
Give them a useful product to buy, and it may happen. Breathable crib mattresses by Secure Beginnings videos got more than 3 million views after appearing on the TV show “Shark Tank,” says the release from digital media agency and video creator Media Genesis.
“The buzz on social media due to the help of the videos has helped Secure Beginnings more than triple their sales,” reads the email sent to Target Marketing on June 17, 2015.
How else are marketers using neuromarketing?
Please respond in the comments section below.
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