Budweiser may be a king of that crossover. On Feb. 2, 2015, Time writes about the “Lost Dog” ad that debuted during the Super Bowl.
“The ad was the most-shared spot online, garnering more than 2.1 million posts on Twitter, Facebook and blogs since it debuted last Wednesday, according to video ad tech company Unruly,” Time writes. “ ‘Lost Dog’ was also voted the best Super Bowl by viewers on Hulu’s AdZone, which gathered all the national ads for the big game in one place.”
This YouTube clip has nearly 30 million views as of Friday afternoon.
2. Emotional Rewards Sell in Direct Mail and Print, With Repetition. As the WSJ says in an April 2015 video, “many scientists think baby features evolved to release caregiving behavior in adults." What’s more is those emotions appeal to detail-oriented areas of the brain, too, says an April 2015 WSJ article. “Researchers have found that pictures of babies make their viewers more precise and careful in fine motor tasks, and make them pay more attention to small details,” writes Robert M. Sapolsky for the WSJ.
How that works in favor of direct mail and print channels comes up in June 15, 2015, research from the U.S. Postal Service’s Office of Inspector General.
“We found that participants were more likely to remember an ad and its context if they were previously exposed to it in the physical format,” according to the USPS OIG report. (opens as a PDF) “ … We found increased activation in the ventral striatum when participants were estimating their [willingness to pay] for items previously exposed in the physical relative to digital format. Based on prior results and the role of this region in reward processing and desirability, we argue that items are perceived as more valuable and desirable to the consumer when they were exposed to them previously in a physical ad.”
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