B2B Content Marketing Powers Marvin Windows Direct Mail Newsletter
A manufacturer of windows and doors uses a B2B direct mail newsletter to provide valuable content.
Mailer Name: Marvin Windows and Doors
Date Mailed: April 2016
Its quarterly newsletter, focus on:, provides thought leadership for building trade professionals for two of its brands. Fully customizable products are sold under the Marvin brand, while the Integrity division’s windows fit standard sizes and are more cost-effective as a result.
This issue of the newsletter, from Spring 2017, concentrates on the remodeling market.
Under the headline “Remodel & Replace” on the first page, Marvin positions itself as a partner that works with its dealers to help educate contractors. “Our commitment to relationships is as important as the unwavering quality of their products,” it says.
The newsletter creates awareness of its products and drives engagement with the company in three big ways.
For example, it talks about some of the trends appearing in remodeling and how the company can help contractors help their customers. Pictures show how windows and doors influence room design, and work with other elements like color and furniture.
Help your customers make an informed decision by providing distinct options that make a difference.