B-to-B List Basics: 10 Keys to Making Good List Choices
- Make sure you have a clear view of your best customers or prospects. Running a profile against current customers can be a great first step in knowing exactly what demographic attributes to look for when prospecting.
- Choose your channel wisely. Whether it be postal, phone or email, select the channel that will offer the best results and the best pool of prospect names.
Carefully selecting a list is critical to successful marketing. It will get your offer in front of the right audience, and maximize response and lifetime value, while minimizing cost and time spent in the long run.