From a volume perspective, the B-to-B sector is not the Who’s Mailing What! Archive’s most active group. From a format perspective, however, it certainly is one of the more diverse categories.
For example, the number of envelopes versus self-mailers received in October and November in the business products category was evenly split. And of those envelope efforts, not one size was repeated.
Amsterdam Printing was the only mailer to take advantage of a standard envelope size, mailing a reorder effort in a #10. The outside of the envelope teases, “Reorder NOW and Receive Your FREE Holiday Gift!” That gift is one of two holiday CDs available with any order; the order Amsterdam would like the prospect to repeat was for pens and telephone index cards. The effort’s order form is preprinted with the quantity and price of the customer’s 2006 order; all she has to do to reorder is return the slip. To bolster the seasonal nature of the gift, the mailing has a heavy holiday theme, with red and green inks and graphics of snowmen, candy canes and ribbons (Archive code #811-171582-0611). Amsterdam also mailed a non-holiday effort for promotional mugs to the same company in October, this time in a 6˝ x 9-1/2˝ outer. Again, the order form is preprinted with the company’s information, but this time in the form of a product sample: The reply device features an image of the company’s logo lasered onto a plain white mug (Archive code #811-171582-0610).
Stephen Fossler Company was another mailer to send two very different efforts this fall. The first, received in October, is more formal, arriving in an invitation-sized, 6-1/4˝ x 8-1/4˝, ivory envelope with no teasers. Inside is a two-page letter and one-page reply device, both printed on matching ivory stock and congratulating the company on reaching its 25th anniversary. Also included is a smaller envelope containing samples of Fossler’s label products with the header, “Compliments of Stephen G. Fossler” (Archive code #811-174089-0610). The other Fossler mailer is a little more promotional, arriving in a 5-3/4˝ x 9˝ brown kraft outer with the teaser, “Please do not bend. Your samples are enclosed.” Inside, a one-page letter congratulates the prospect on 10 years of business, and one sheet of samples illustrates the different labels the prospect can choose from (Archive code #811-174098-0611).