Awareness Inc. Unveils Social Scoring Tool
Company: Awareness Inc., a provider of on-demand social marketing software
Product/Service: Social Marketing Automation suite
What it Does: Enables brands to identify, store and rank prospects across all the major social networks based on scoring criteria they define. Brands can use this suite to analyze social profiles, see users that are engaging with competitor brands and apply weighted scores to social profiles, enabling them to create a segmentation logic to meet specific goals.