Avoid Production Pitfalls
The Brochure Doesn't Fit Into the Envelope
The situation has many faces—the brochure doesn't fit into the outer envelope, the printing isn't backed up correctly, the address doesn't show through the window of the envelope, etc. All of these pitfalls occur when the three-dimensional aspects of the package aren't considered thoroughly.
Reality Check: It can be difficult to visualize your package when looking at a flat proof. Create mock-ups early in the creative process. Quick and inexpensive, they allow you to see and correct problems early.
The Pre-press Vendor Can't Read the File
With all of the variation in computer equipment and software these days, it's possible the pre-press vendor or printer won't be able to read your graphic file. It can be expensive and time consuming to rework the files.
Reality Check: Anytime you're working with a new vendor or have changed your software, discuss the file formats you will be using, and send a test file at least a few weeks prior to the live file. If you've previously worked with a vendor, verify its software requirements haven't changed in the interim.
A Component Runs out of Stock
Many mailings have multiple components. If you run out of any one item before the mailing is complete, the time to reprint can delay your mailing.
Each piece of equipment a component passes through will generate a little spoilage. A few pieces may be damaged in shipping, and machine counts can be inaccurate. These factors add to the risk of running short on stock.
Reality Check: Be a little generous with overs. Discuss the amount of waste the vendor will need for each component and order accordingly. Don't assume the printer's standard overs will cover the waste needed for your project. If your mailing is time sensitive and a reprint would be costly, print a little extra to allow for unexpected situations.