Avoid Email Penalties for Growth [Video]
Editor’s note: Target Marketing and MarketingSherpa are teaming up to bring you some excellent videos about email marketing, fresh from the MarketingSherpa Email Summit. Check out the preview interview below, then sign up here to see an excerpt of the session and more from the summit, completely free.
Email marketers, make interviewing the tech support people part of any platform vetting process, says John A. Caldwell, president and founder of Red Pill Email. "We find that helps a lot," he tells MarketingSherpa reporter Erin Hogg. "No suprises." Hogg reacts: "Absolutely." More highlights from the “What Marketers Forget to Consider When Signing onto a Platform” video include:
- “There's a lot of 'it depends' in email,” he says of contract negotiations with platform providers. “But on the assumption that you're dealing with a CPM-based contract, where you're paying for your usage by the amount of email that you send, what are the break points? What are the tiers? Are there penalties if I go over my contracted amount, or do I roll into the next tier?”
- A tip: Ask a lot of questions of potential platform providers so there are as few surprises as possible.
To hear Caldwell’s excerpt, as well as all the other great sessions from the Email Summit, just register here.