Auberge Resorts’ Email Promises Unique Travel Experiences
A luxury hospitality brand’s email promotes the individual charms of its properties.
Mailer Name: Auberge Resorts
Date Emailed: April 3, 2017
Based in Mill Valley, California, Auberge owns and manages resorts and residence clubs in the United States, Mexico, Costa Rica, Anguilla, and Fiji. Additional properties are under development for openings over the next two years.
This email focuses on resorts in one particular area of California. “Experience the Best of Napa” reads its subject line, which is repeated as a headline at the top of the HTML.
Below a photo of a couple embracing poolside, a short paragraph invites the traveler to visit the Napa Valley. “Indulge in the best of wine country,” it begins. And those great experiences, it says, include “fresh, seasonal cuisine” and “world-class wines” in an “exquisite natural setting.” The customer can tap on the call to action button to “learn more.”
Offers follow for three of Auberge’s resorts. Each provides a different kind of setting and experience for the vacationer. To illustrate their differences, each block is topped by a single large horizontal image.
A short, two- or three-sentence description comes next, explaining its unique offerings. For example, Auberge du Soleil, the company’s flagship location, is called “the quintessential Napa Valley experience.” Thanks to its terraced hillside location, the copy says, it offers “best of season flavors, impeccably paired wines, and sweeping vineyard views.”
The customer has 2 options to book a stay at one of the resorts: click on the button located at the bottom of each block, or call a unique toll-free number.
Draw clear distinctions between your product offerings to make it easier for your customers to convert.