Asset Management - The Digital Revolution (1,374 words)
A Few Trouble Spots
Along the way, all did not go smoothly. Among the early problems encountered was learning how to physically transfer Mac files to the Internet team's PCs.
One of the tougher issues Woodard had to tackle was finally resolved in the summer of 1998. After many meetings with all of the potential Cumulus users, a very detailed naming convention for all types of images was finalized.
"This was the toughest part of the implementation process," Woodard says in reference to the naming of files begun in February 1998. "We had to satisfy everyone's need for creative retrieval."
The naming convention is the most important element of any archive system, says DiBenedetti, because this is what enables users to be able to locate the exact files they need when sorting through thousands of images.
Enjoying the Benefits
It didn't take long for Lenox to start reaping rewards of its new digital image library. Now, instead of wasting time tracking down images that could be anywhere, Woodard says, "The way we work is the designer creates a dummy layout using low-res scans and then requisitions from the production group the actual images wanted by catalog number. Then the images are called up from the CD jukebox."
Woodard notes there have been numerous other benefits. "We're seeing significant benefits including lower fixed costs, reduced image research time and quicker prepress vendor turn-arounds."
She goes on to say, " We spent a considerable amount of time populating the database." During early 1999 while the conversion was still taking place, the average number of image retrievals per month was 28. This year, the average is at 99 images per month. With an average estimated vendor recall cost of $50 per image, the initial investment of roughly $50,000 has already been returned—a total payout time of 21 months, Woodard says.