Asset Management - The Digital Revolution (1,374 words)
Woodard adds, "With all these images being recalled, we were presented with the opportunity to take control of our digital images and end vendor recall costs. We explored storage systems for stability and easy retrieval, finally settling on a CD archive system."
Before it could start the project, Lenox had to invest in some new equipment. Its first step was to install a JVC CD Jukebox for storing the images and upgrade its server to an Apple Workgroup Server for greater daily file storage capacity. Lenox also increased its network line capacity from 10BaseT to 100BaseT for faster internal file transfer. It then installed Canto Cumulus 3.0 database software as the central system for accessing and storing images. Plus it added a single CD burn station consisting of a Power Mac with an external hard drive and CD writer.
Through a painstaking process that spanned two years, Woodard and her team—which included Lenox staff member Matthew DiBenedetti, associate advertising production manager, along with key vendor partners—compiled a database of high-resolution images of all Lenox's products and advertising graphics. "Our image database took a tremendous team effort to set up," says DiBenedetti. But, he adds, "It quickly developed into a very user-friendly system."
Lenox was able to start using the database even while it was under construction. As groups of image files slowly got converted to jpeg format, they were given to the Internet team. Woodard says, "By March 2, 1998, we turned over images of the top 100 products in jpeg format to the Internet team—two months before the site went live."
Working with groups of files and dealing with outside vendors to supply high-resolution images at a negotiated rate and on a timely basis, Lenox continued to add high-resolution files to the database. By December 1999, 2,000 images had been databased.