Famous Last Words: Survey Stoo-pidity
I love getting an earful from the folks who write in. Here's one:
Rant and work avoidance time ... so much to do before I leave Friday for a book festival ... why am I not ... Okay, the following is part of an email I just received:
"We greatly appreciate your participation. To begin, we are asking that you please take some time to complete the following short online survey. It should take no more than 15 minutes of your time. When answering our questions, please be as honest and candid as possible. All of your answers will be kept strictly anonymous and will be used for research purposes only."
1. Am I totally spoiled that I won't do a survey if I'm not at least promised I'll be entered into a sweepstakes for a $50 or $100 Amazon card or actually be paid? The opening sentence says my opinion is very important to them. Is a free opinion worth the price?
2. Am I totally off-base to think that 15 minutes is more than a "short" survey?
3. Would I bother answering questions if I were going to be less than "honest and candid"? Or, is answering falsely a payback for not being paid?
4. There wasn't a second part that followed the "to begin ..." What am I missing? I know, you don't have the entire email, but trust me ...
Happy Wednesday ... thank you for letting me vent. 🙂
In the mid-1980s—when Peggy and I started publishing the newsletter, WHO'S MAILING WHAT! 20 years before the Internet—I covered a lot of political direct mail. At the time, the Republicans were 10 years ahead of the Democrats in sophisticated list work, fundraising and messaging.