As Gmail Turns 10, A Look Back on Growth and Changes
On April 1, America's favorite email service will be a decade old. The game-changing service is so much a part of our daily lives that it's hard to believe that Gmail is older than the iPhone and just months younger than Facebook.
There are four major internet service providers (ISPs) — Yahoo, Hotmail, AOL and Gmail — making up more than 60 percent of marketers’ databases. Unlike other ISPs, Gmail has evolved based on user feedback. The birth of the service was inspired by an email user who was tired of struggling to locate her messages buried deep in the abyss of her inbox.
Even though Gmail is relatively new to the email game, it's the fastest-growing email service and, according to a recent report from Yesmail Interactive, Gmail users are more engaged than users of the other ISPs. Yet frequent changes mean that marketers have to stay on their toes. In just a decade, Gmail has made email marketers think twice about their campaigns and reaching their customers via their inbox. As marketers continue to interact with a growing and engaged subscriber base, they should consider the following:
Subscribers love Gmail
Interface changes have little effect
Gmail has proven itself to be an email chameleon — the environment may change, but the service remains consistent as it adjusts to new changes. Just last week, Google announced it's testing out grid view, a more visual way to display marketers’ emails within the Promotions tab. Think of it as Pinterest for Gmail. Only time will tell what effect this new change will have on marketers, but it comes as no surprise since there have been a slew of controversial changes to Gmail.
Related story: Gmail’s Gift to Marketers: The Unsubscribe Button