Arthur Middleton Hughes To Present What’s Working NOW! Webinar On How To Do Effective Database Marketing
Columbus, OH: January 9, 2007 - Training and development firm Working NOW! is teaming with Conference Call University and DM2-DecisionMaker to present an online training session on today’s best practices in database marketing. Preeminent database marketing expert Arthur Middleton Hughes will be the instructor. The program will take place on Tuesday, January 22 from 11:30 AM until 1:00 PM EST (17:30 - 19:00 GMT).
Hughes, Founder of The Database Marketing Institute, vice president/ Solutions Architect for KnowledgeBase Marketing and author of seven books on database marketing, will present an educational module entitled How To Outgrow and Outprofit Your Competition: 7 “Musts” For Database Marketing Success. Cost for the live 90-minute webinar is $139 with an unconditional money-back guarantee of satisfaction. All registrants will receive a complete audio-visual copy of the program. Plus, early registrants receive two valuable bonuses.
Hughes will draw on 29 years of database marketing experience and up-to-the-minute real world results for such companies as Hewlett Packard, Verizon, RBC Bank, Citibank, FedEx, Nestle and others. Hughes’ program will cover current best practices in database marketing including the latest on prospecting databases and how to use email to boost customer retention and cross sales.
Emphasis will be on more recent results, trends and developments in database marketing. Specific topics in Hughes’ presentation include relationship marketing, calculating lifetime value, customer retention, segmentation, predictive modeling and up-selling and cross-selling strategies. Examples and case study results will be presented and discussed. The content is suitable for both B-to-B and B-to-C marketers.
“Any serious student of the database marketing is familiar with Arthur Hughes,” said Ernest Nicastro, principal with What’s Working NOW. “Either because their college marketing professor used one of Arthur’s books as a study guide, they received personal training from Arthur through the Database Marketing Institute, or they’ve heard him speak at a conference, came across one of his books on their own or read one of his many articles.” Nicastro continued, “Arthur is widely acknowledged as the country’s top database marketing expert and he’s an engaging and dynamic presenter. We’re honored and privileged to be offering this program to the public. People who attend are going to have a great time and enjoy a real learning experience.”