Arthur Middleton Hughes Leaves a Rich Direct Marketing Leadership Legacy
In his early 80s, Arthur Middleton Hughes jumps off of the conference stage, pivots in front of an audience member, and pretends to look at a client's computer in order to teach that "client" how to send marketing emails. He says situations like these were the reason he wrote books about direct marketing.
"Now you don't make any money writing books like this, but you get to be famous," he jokes in a 2011 video from the Email Insider Summit.
A legend in his own time, Hughes was a popular direct marketing speaker, author, blogger and more. Family and friends report Arthur Middleton Hughes died on Aug. 20 after a heart attack. The Ft. Lauderdale resident was 86.
"Since the original publication in 1994 and now in its fourth edition, Arthur Middleton Hughes' seminal text 'Strategic Database Marketing' has been providing students and marketing professionals with the most thorough guide available on the design and customization of an effective database program," responds Mary Glenn, Associate Publisher, Business, McGraw-Hill Professional. "A pioneer in the field of database marketing, Hughes was a key developer of RFM for Windows, a software product for advanced marketing to customers. McGraw-Hill Education is proud to have him on our list of bestselling and influential authors."
According to his obituary, Hughes' 34 years in direct marketing was actually his third career and he was just starting on his fourth. "After graduating magna cum laude from Princeton [in philosophy, then earning a master's degree in economics], he spent 26 years in the U.S. government in AID and in the Treasury Department," Hughes' obituary reads. "He taught economics at the University of Maryland for 35 years and spent 34 years in private industry in database and email marketing."
In his penultimate public post on Facebook, Hughes writes on March 5 about the work that would bring the number of his published books to a dozen: "Currently working on a new book: 'About Face! Why the World Needs More Carbon Dioxide' … It exposes the failed science of global warming …" (Opens as a PDF)