Are You Using This Great Direct Response Motivator?
The take-away message this month? Your copywriter can increase response rates a lot by reminding prospects that they'll lose big-time if they don't take you up on your offer.
Ivan Levison is a freelance direct response copywriter who works for companies like Bank of America, Fireman's Fund, Intel and Microsoft. Levison writes direct mail, e-mails and Web copy. For a free subscription to his monthly e-mail newsletter for marketers, and a free copy of his report, "101 Ways to Double Your Response Rates!", visit www.levison.com.