Are There Magic Buttons in Your Customers’ Brains?
Do you think there’s a magic button you can push in your customers’ brains to get them to buy? Do you think there are techniques you can use to get people to add something to their carts or to start to fill out a lead form? To make them buy more or inquire faster?
Most neuroscientists would say no, there aren't any magic buttons or secret formulas. They think the brain is too complex for us mere mortals to figure out, that we won’t buy just because we’re told to do so or that someone knows how to crack the code, so to speak.
Do you remember your first kiss? What about the last kiss you had — do you recall that? Good. Now tell me about all the kisses in the middle. Can you? No. Unless you’re a teenager, chances are you can’t. Why?
Because the brain that buys (aka the old brain or the reptilian brain) is designed for efficiency. We remember the firsts and lasts but not necessarily the middles. Sure, maybe we can recall the climax of a movie or the turning point in our favorite novel, but the other stuff? Not so much.
For the past couple of weeks there’s been a lot of drama in the press about whether you love your iPhone. Not love it in a jargon way, but love it like you love your wife and kids. While it’s a sexy topic in the media, it’s sadly given neuroscientists the perfect forum for proving that neuromarketing is a bunch of malarkey.
In the keynote speech I'm giving at the Conversion Conference on October 20, I plan to give over a dozen proven ways you can get consumers to buy or inquire without breaking the bank. I’ll talk about the good parts of neuromarketing — the stuff that really works, not the stuff that just sounds good. I’ll show you that although there may not be one button that you can push to get people to purchase, there are lots of things you can do to stimulate the action you want and need to grow your business.