Are Expanding Communication Channels Backfiring for Businesses?

4. Embrace the cloud. Building a centralized communication platform aligning communication preferences with delivery is traditionally time consuming, costly and resource intensive. Businesses now have an alternative which provides quick results without the need to invest in hardware or pesky upgrades.

Cloud-based proactive communications provide the opportunity for organizations to bury the dreaded silo and benefit from a single view into each and every customer, allowing them to optimally balance the frequency, channel and mode of communications. Cloud-based communications also provide the flexibility to stay ahead of shifting customer preferences to ensure that no matter when and where, every communication will be heard.

The next time you’re reaching out to a consumer, stop and ask yourself: If I were to step into their shoes, is this how and when I’d want to receive information? Through a more coordinated, proactive communications approach, this invaluable answer can be reached for millions of consumers at once.

Mark Friedman is the chief marketing officer at SoundBite Communications, a provider of on-demand, multichannel proactive customer communications solutions. Mark can be reached at mfriedman@soundbite.com.