Are Dead-End Leads Ruining Your Pay Per Click ROI?
Google offers analytics for their PPC advertising, which can show you important aspects of your campaigns' performance. This helps you see which keywords are generating the most income, not just the most clicks or leads. At the end of the day revenue is what you want, so you need to model your ads after the designs and strategies that you see generating income for your company. Tracking is the only way to know what those designs and strategies are.
These two strategies will send your ROI through the roof. I know from experience. You'll get rid of dead-end leads, and start investing your marketing budget in ads that are producing real monetary results for your company. Give it a try and see for yourself!