Archive Observations: More Resources For Human Resources
But it's the lift note by the association's president, Joyce Powell, that provides the strong emotional appeals, like exclusivity, flattery and fear. After observing that for many educators, auto insurance is a "significant portion of your household budget," she proudly claims that using the leverage of the 200,000-strong union has pushed the top companies to "consider the safe and responsible character" of its members. Besides the low rates and great services, she also lists the "benefits other programs simply don't offer," such as "no deductible for vandalism to your vehicle while on school property." Anyone can offer lower costs, sure, but benefits that appeal specifically to someone because of his profession and professional membership are fairly rare. A can't-miss incentive is the sweepstakes for a Saturn VUE Hybrid; the buckslip focuses on its benefits (e.g., "easy on the eye and the environment"), while only having one mention of the insurance savings.