Archive Observations: More Resources For Human Resources
Another one-off effort, for the American Conservative Union (Archive code #601-177067-0904B), attacks the U.S. Congress because it has "failed to address our dependence on foreign oil." Gingrich hits on several themes, national security and prosperity among them, and along the way, praises ACU for its support for "conservative values." As an incentive, he offers a copy of his book, "Drill Here, Drill Now, Pay Less", for a $50 gift (autographed for a $100 gift). "Traditional values" come up again in his letter for Citizens United (Archive code #601-177354-0905), as Gingrich argues that "God should not be driven from the public square." And, again, he offers a premium; this time, it's his DVD, "Rediscovering God in America."
Perhaps Gingrich himself won't be a candidate for the Republican Party nomination. But in playing to the various factions of the conservative base of the party, and speaking to their issues, he will very likely have a substantial influence on the terms of the debate, as the party tries to move beyond its massive losses in recent elections.
Grand Control Update & Profile
Four more mailings became Grand Controls (controls in the mail for three or more years) in June, bringing the Archive's total number to just under 1,000. The newest honorees include: Smithsonian magazine (Archive code #202-171630-0906), Forbes magazine (Archive code #710-171654-0906) and AAA (Archive code #455-182432-0906).
An offer by 21st Century Insurance (Archive code #420-414995-0906) has been in the mail since at least March 2006, when it was mailed by AIG (21st Century's parent company since 2007). The double-window #10 Kraft envelope carries the logo of the New Jersey Education Association (NJEA) on the front, as well as a teaser advising the target to get a free quote and a chance to win a car. Like most auto insurance offers, the letter inside notes the average savings its drivers enjoy by switching coverage ("$378.44 a year. Some save even more ...")