Archive Observations: Going Green & Saving Some Green
As energy costs have soared over the past several months, consumers have looked for solutions that will not only help them save some money, but perhaps be more environmentally-friendly as well. So why not try an alternative power source? SolarCity mailed a 6˝ x 9-1/2˝ single postcard in December, directing the prospect to call for a free solar power system evaluation; it sweetened the offer with a limited-time, $2,000 discount on purchase. The mailing mentions additional benefits, like electricity bill reductions and a positive environmental impact—details surely covered in greater detail later.
A mailing for NYSEG Solutions (Archive code #807-713194-0712A), an energy company in New York, showcases the “green energy” option in its offer of several electricity and natural gas supply plans. Calling the choice “easy as child’s play,” the front of the 5-3/4˝ x 8-3/4˝ folded self-mailer features an illustration of a green and yellow pinwheel against a blue sky. Besides a $25 check for online enrollment, “green” prospects are additionally incentivized with another promise that’s sure to deepen trust in the company: a new tree planted in a National Forest by the Arbor Day Foundation.
But, it appears, not everyone is marching happily in the same green parade. An 8-1/2˝ x 11˝ magalog promoting a subscription to The Complete Investor, a financial newsletter, flatly states “Ethanol Is A Farce” on its front cover. It continues inside to lay out the case against ethanol as a fuel source, while predicting gigantic spikes in oil prices, rise of industrial China and India, and a collapse of the U.S. economy. Potential subscribers are teased with news of a company developing new and profitable solar and hydrogen fuel cell technologies. It’s salvation in the form of stock tips.
Grand Control Update
In December, The Archive welcomed four mailings to the ever-growing ranks of Grand Controls (controls in the mail for three or more years), including efforts by the World Wildlife Fund (Archive code #610-171878-0712Z) and Current (Archive code #905-171676-0712Z).