Aprimo Launches Significant Product Enhancements
Company: Aprimo, a global provider of marketing software and services that enhance the productivity and performance of marketing organizations
What it Does: Aprimo Real-Time Interaction Manager analyzes all customer interactions to ensure the best offer for each individual customer is delivered in real time. Aprimo Marketing Studio includes new features designed to streamline processes and enhance access to campaign data and approvals while on the go. Aprimo Relationship Manager includes several new features that improve a marketer's ability to execute campaigns across multiple digital channels.