Aprimo Adds Mobile Capabilities for Digital Marketers
Company: Aprimo, a provider of integrated marketing software
Product/Service: Mobile Marketing for Aprimo Marketing Studio (AMS) On Demand, a SMS text messaging solution
What it Does: Adds tightly integrated SMS capabilities to campaign management. Marketers can create, launch, track and measure SMS campaigns from within their AMS On Demand platform, enabling them to leverage the same segmentation, dialog and campaign management functions used for other digital marketing channels such as email and microsites.